The Power of Communication
336 pages | 2012 | English | ISBN: 013288884X | PDF + EPUB | 5 MB + 1 MB
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Communication is the absolutely indispensable leadership discipline. But too often leaders and professional communicators get mired in tactics and fail to influence public attitudes in the ways that would help them most. The Power of Communication is the solution. World-renowned leadership communication expert Helio Fred Garcia builds on the U.S. Marine Corps’ legendary publication Warfighting, showing how to apply the Corps’ proven leadership and strategy doctrine in all forms of public communication–and achieve truly extraordinary results.